“who can relate?” asks logic in his score. this should be the basis of any creative thought from now on, whether business- or art oriented.

today it might have felt obsolete to communicate the presentation of a new foreign bank using actors, while an authentic testimonial is truly more effective to entrust a confused and tired audience with a far more human approach.

“in power” and “in charge” seem to indicate someone who illicitly occupies an arbitrary position. if we were to consider political parties as brands, then we would be looking at a monumental lack in brand loyalty. but is there a way out?

"not every man remembers the name of the cow which supplied him with each drop of milk he has drunk." or would they? berle farm and oatly are two sides of the same coin, both trying to recover a lost meaning in food and beverage consumption.

we need to go back to believing as soon as possible that not everything has to do with economical revenue. not sports, at least. not the kids’ dreams.

“get real” says the back-up copy of the campaign. this is what matters at last: tangible, truthful, empathetic reality. the underlying identity of a brand remains the scariest factor to competitors.

come mai nessuno, e ripeto: nessuno, ha dato un endorsement serio e tangibile ai movimenti di protesta? perché nessuno è sceso in piazza al fianco dei ragazzi?

how can a consumer empathize with a brand that doesn’t possess the main trait that he or she might identify with? how can I identify myself and my needs with this john wayne character, this fearless, heroic, cocky, testosteronic prick who will always grab his balls to overcome life’s challenges?

no panic & act è guidato da giulio rubinelli e susanna bellandi: trenta e passa anni di distanza ma la sintonia dei coetanei, ci dividiamo rispettivamente creatività e strategia nella ridefinizione di brand più umani, più sinceri, più sostenibili, più efficaci.